HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.

Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.

THE ROLE

As the Head of Retail Media for the Nordics, you will own the end-to-end media strategy for our most mature markets. You will work with major brand houses to maximize their visibility on our platforms. This is a role for someone who understands the "Swedish Snus Culture" and the "Norwegian Pouch Market" and knows how to monetize that intent through data-driven advertising.

KEY RESPONSIBILITIES:

• Nordic Retail Media Ownership: Drive and exceed retail media targets for our brands such as Snusbolaget.se and Snuslageret.no.

• Strategic Account Management: Manage a portfolio of key Nordic suppliers, acting as a consultant to help them achieve their brand goals via our onsite channels.

• Inventory Management: Balance the "Goldilocks" zone of ad frequency—ensuring brand partners get visibility while maintaining the premium user experience our Nordic customers expect.

• Advanced Reporting: Use our proprietary 1st-party data to provide deep-dive insights into Nordic consumer behaviour and helping brands understand their campaign performance over time.

• Regulatory Guardrail: Stay ahead of Swedish and Norwegian marketing laws to ensure all media creative is compliant but effective.

• Cross function collaboration: Collaborate with cross-functional teams including commercial partnerships, marketing, business unit managers and creative teams to align retail media initiatives with overall business objectives.

• Industry trends: Stay up to date with industry trends, competitive landscape and emerging technologies to identify new growth opportunities.

• Budget management: Develop and manage budgets for retail media campaigns, tracking expenses and reporting on financial performance.
  
  

WHAT WE'RE LOOKING FOR:

• Experience: 9+ years in E-commerce, Retail Media, or Digital Sales. Experience within the Nordic FMCG or regulated goods sectors is a massive advantage.

• Market Knowledge: A deep understanding of the digital landscape in Sweden and Norway, including consumer trends.

• Commercial DNA: You enjoy the "pitch." You are comfortable presenting to senior figures, building trust through knowledge and experience.

• Analytical Skills: Proficient in Excel, Google Analytics, and ideally BI tools like PowerBI or Tableau.

• Cultural Fit: You thrive in a fast-paced, "fail fast, learn faster" environment typical of a Stockholm tech scale-up.

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan

• Insurance plan, including private healthcare

• 30 days of paid vacation

• Parental pay lift

• Wellness allowance of 5,000 SEK per year

• Lots of social happenings

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at lea.sjosten@hayppgroup.com. We look forward to hearing from you!