HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.

Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.

THE ROLE

Haypp Group is scaling its Retail Media offering, and we’re now looking for a Media Analytics Manager to join our Partnership Analytics team. You will be part of the Global Partnership organisation, working closely with the commercial, media, product and data teams to unlock the full value of our rapidly growing retail media ecosystem.

Retail media at Haypp is performancedriven and sits at the intersection of media, ecommerce, and revenue operations. In this role, you will own all media reporting and deepdive analysis of consumer behaviour related to our media products - transforming raw data into insights that drive strategic decisions for both Haypp and our suppliers.

We’re looking for a datadriven, commercially minded analyst who understands how media performance connects to ecommerce behaviour, can translate findings into actionable recommendations, and enjoys collaborating across multiple markets and functions. If you bring a proactive, curious mindset and love turning complex data into clear stories, you’ll thrive here.

As a Media Analytics Manager, you’ll be a key link between media performance and business strategy - building best practices, defining frameworks, and helping shape how retail media insights are used across the organisation. Since this is a newly established role, you will have significant influence over how our analytics processes are defined, scaled, and continuously improved.

KEY RESPONSIBILITIES:

• Market & Media Analysis: Assess and evaluate campaign performance across retail media and off‑site channels. Analyse engagement, reach, and ROI to uncover trends and optimization opportunities

• Business Insights & Storytelling: Translate media data into strategic recommendations that guide commercial decisions for Haypp and our suppliers

• Cross‑Functional Collaboration: Partner with commercial, product, data, and marketing teams to identify opportunities and shape media‑driven strategies

• Dashboarding & Reporting: Improve and maintain dashboards, reports, and visualizations that track key metrics across markets and suppliers

• Advanced Data Analysis: Collect, clean, and interpret large multi‑source datasets to identify patterns, anomalies, and business‑critical insights

• Process Optimization: Lead continuous improvement initiatives by identifying inefficiencies and proposing scalable solutions

• Competitor & Industry Benchmarking: Conduct industry and competitor analysis to help shape the evolution of our retail media offering
  

WHAT WE WANT FROM YOU

• Bachelor’s degree in Business, Marketing, Finance, Economics, or related field

• 7+ years of experience in analytical roles, preferably in a media setting or online retail environment

• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights

• Experience with Google analytics and media ad-serving tools as well as data visualization tools such as Qlik Sense, Tableau, Looker or similar platforms is a preferred

• Experience with SQL or comparable data‑querying tools (e.g., BigQuery, Snowflake, Presto) is plus

• Excellent communication and collaboration skills with the ability to effectively interact with stakeholders at all levels

• Ability to thrive in a dynamic and fast-paced environment with changing priorities

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan

• Insurance plan, including private healthcare

• 30 days of paid vacation

• Parental pay lift

• Wellness allowance of 5,000 SEK per year

• Lots of social happenings

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at lea.sjosten@hayppgroup.com. We look forward to hearing from you!