The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully bring our vision to a global scale. 

With 11 e-commerce brands, the Haypp Group is present in seven countries where we serve more than 1 100 000 consumers.