HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.

Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.

We are currently looking for a Global Paid Co-Marketing Lead to bridge the gap between our internal brand goals and the commercial objectives of our world-class supplier partners.

THE ROLE

As the Global Paid Co-Marketing Lead, you are the architect of "win-win" scenarios. You will sit at the intersection of Brand, Performance, and Partnerships, creating paid media strategies that elevate the Haypp Group brands while simultaneously driving growth for our supplier brands.

You aren’t just managing a budget; you are building a scalable co-marketing ecosystem. You will design the strategy, pitch it to global suppliers, oversee agency execution, and prove the ROI through meticulous reporting.

KEY RESPONSIBILITIES:

• Strategy Development: Design and lead the global paid co-marketing roadmap in collaboration with our paid media/marketing teams. You’ll determine how to effectively balance Haypp’s brand identity with supplier-specific visibility across paid marketing channels.

• Agency Management: Act as the primary point of contact for our in-house / media agencies. You’ll translate strategic goals into actionable briefs, manage campaign pacing, and ensure high-quality execution across multiple markets.

• Supplier Pitching & Partnership: Work closely with the Commercial team to pitch your marketing strategies to global nicotine manufacturers. You need to be able to sell the "why" and the "how" of your paid media approach.

• Reporting & Analysis: Own the data. You will build comprehensive reporting frameworks to show suppliers exactly how their investment is performing, focusing on ROAS, brand lift, and market share.

• Budget Oversight: Manage and optimize significant co-marketing budgets, ensuring every SEK/EUR is spent efficiently to reach both Haypp and supplier KPIs.

WHAT WE'RE LOOKING FOR

• The Strategic Marketer: You have 8+ years of experience in digital marketing or performance marketing, ideally within e-commerce, FMCG, or an agency environment.

• The Master Communicator: You are comfortable presenting to high-level stakeholders. You can take complex data and turn it into a compelling narrative that secures supplier buy-in.

• Data-Driven: You don’t just report on clicks, you understand attribution models and the nuance between brand awareness and conversion.

• Collaborative: You enjoy working across departments, connecting with Commercial teams to understand supplier needs and with Growth teams to ensure technical alignment.

• Proactive: Haypp is a fast-paced, high-growth environment. You aren't afraid to build processes from scratch where they don't yet exist.

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan

• Insurance plan, including private healthcare

• 30 days of paid vacation

• Parental pay lift

• Wellness allowance of 5,000 SEK per year

• Lots of social happenings

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at lea.sjosten@hayppgroup.com. We look forward to hearing from you!