HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.

Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.

THE ROLE

As the Retail Media Lead at Haypp Group, you will be the strategic architect behind our rapidly evolving retail media ecosystem. With a footprint spanning 7 countries and 16 e-commerce platforms, we are looking for a visionary leader to scale our current offering into a world-class advertising network.

You won't just be managing a product, you’ll be bridging the gap between technology, data, and commercial execution. Your mission is to maximize the value of our first-party data and digital real estate, creating a seamless experience for our brand partners while driving significant incremental revenue for the Group.

KEY RESPONSIBILITIES

• Strategic Roadmap: Define and execute the global retail media strategy, identifying opportunities to enhance our current offering across all 16 platforms.

• Cross-Functional Orchestration: Act as the central hub between Tech, Marketing, and Data teams to build scalable ad tech solutions and measurement frameworks.

• Regional Leadership: Provide guidance and best practices to Local Retail Media Managers, ensuring global consistency with local relevance.

• Product Development: Partner with the Product and Tech teams to implement new ad formats (on-site, off-site, and social) and improve self-service capabilities.

• Data Monetisation: Work closely with the Data team to refine audience segmentation and attribution modelling, proving ROI for our brand partners.

• Commercial Excellence: Support the sales process by developing compelling media kits, pricing strategies, and performance reporting standards.

WHO YOU ARE

• The Connector: You speak the language of marketing, commercial, developers & data scientists equally well.

• The Strategist: You don't just look at today's revenue, you’re looking at how retail media trends will shift over the next three to five years.

• The Executor: You are comfortable navigating the complexity of a multi-market, multi-platform environment and can drive projects to completion.

WHAT WE WANT FROM YOU

• Experience: 8+ years in Retail Media, AdTech, or E-commerce strategy.

• Technical Savvy: Strong understanding of ad servers, SSP/DSPs, and first-party data activation

• Analytical Mindset: Ability to translate complex data sets into actionable insights for advertisers.

• Leadership: Proven track requirement in managing stakeholders in a matrixed or international organization.

• Communication: Fluent in English, ability to present complex technical concepts to non-technical audiences.
  

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan

• Insurance plan, including private healthcare

• 30 days of paid vacation

• Parental pay lift

• Wellness allowance of 5,000 SEK per year

• Lots of social happenings

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at lea.sjosten@hayppgroup.com. We look forward to hearing from you!