Senior SEO Link Building Specialist
HAYPP GROUP
We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.
Haypp Group is one of the Nordics’ leading e-commerce groups with ten store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches as well as Swedish style snus online. With our headquarters located on Östgötagatan in Stockholm we are 190 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to healthier alternatives across all our markets globally.
THE ROLE
We are seeking a mastermind in link building for our e-commerce stores. Organic visibility is our primary source of traffic due to the regulatory landscape limiting other marketing channels. It is crucial that we implement the best SEO strategies and have top-tier experts in place.
You will be a part of one of the biggest internal SEO & Content teams in the Nordics (part of our marketing organization) responsible for driving all traffic to our 15 e-commerce stores present in 7 markets. In this role you will play a crucial role in the execution of improving our organic visibility. We are one of the market leaders in SEO practices and you will work with best-in-class colleagues that can offer loads of knowledge exchange. The demand for healthier alternatives to smoking has never been higher. To make Haypp Group excel you’ll work closely other stakeholders around the organization. As we are scaling there is a lot of potential in this role and responsibility. Both in terms of growing on a personal level, but also in getting opportunities to work with completely new and unexplored parts of SEO.
Given the complexity of our link-building needs, we require someone who can develop and execute robust, data-driven, and scalable strategies. You will be responsible for defining what the next level of link building looks like for us, ensuring that our methods are efficient and scalable as we expand into more markets and add additional storefronts.
If you are all about off page SEO and looking for a real challenge, this is the role for you!
Key Responsibilities:
- Develop and Execute Link Building Strategies: Create and implement comprehensive link-building plans to acquire high-quality backlinks from reputable websites alongside with securing healthy link profile for all our store fronts
- Outreach and Relationship Building: Identify and establish connections with webmasters, bloggers, and industry influencers to secure backlinks.
- Content Collaboration: Work closely with the PR & content team to develop compelling and link-worthy content that attracts top-notch backlinks.
- Analytics and Reporting: Monitor, analyze, and report on the success of link-building campaigns using advanced SEO tools. Provide detailed reports on the impact of backlink acquisition on organic traffic and search engine rankings.
- Define Best Practices: Keep up-to-date with the latest link-building and SEO trends, algorithms, and best practices to ensure and effective strategies. Set the best practice for Haypp Group cross markets and strive for scalability in everything
- Integration with SEO Tools: Utilize and integrate with popular SEO tools to optimize and track the progress of link-building efforts.
- Visionary mindset: You define the next level creative ideas that in gaining links to our store fronts with smarter and more efficient methods
WHAT WE WANT FROM YOU
In order to succeed in this role, we believe that you possess the following qualifications:
- A creative person with a holistic mindset and point of view
- Being data driven is a part of your backbone
- Smart competitive analysis – in technical SEO, offsite and onsite SEO/content – for opportunities and potential threats
- Solid experience in link building and SEO with a successful track record of improving website rankings
- Senior SEO profile with +5 years in SEO for e-commerce working with multiple markets
- Strong understanding of SEO tools and algorithms used to identify and target high- quality backlink opportunities.
- Strong SEO and Content strategist
- Solid experience level in SEO-tools such as Ahrefs, Screaming Frog and Google Search Console
Bonus qualifications:
- PR and/or journalism experience
- Experience from Multi tier link-building and Authority domain redirects
WHAT WE OFFER
We are a value driven company with our values We team up, Innovation Drives Us, No Douchebags and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.
Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:
- Premium ITP1 occupational pension savings plan
- Insurance plan, including private healthcare
- 30 days of paid vacation
- Parental pay lift
- Wellness allowance of 5,000 SEK per year
- Lots of social happenings
SEND US YOUR APPLICATION TODAY!
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application! Apply with your CV, a cover letter, through Linkedin or in any other way you feel represents you in the clearest possible way. All ways of connecting work for us!
Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.
If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Viktoria Sobolewski at viktoria.sobolewski@hayppgroup.com. We look forward to hearing from you!
- Department
- Marketing
- Locations
- Stockholm
- Remote status
- Hybrid Remote
Stockholm
Our people are our most valuable asset
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Competitive based salary
-
Premium ITP1 occupational pension savings plan
-
Insurance plan, including private healthcare
-
Parental pay lift
-
30 days of paid vacation
-
Wellness allowance of 5,000 SEK per year
-
Frequent social happenings
About Haypp Group
The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully bring our vision to a global scale.
With ten e-commerce brands, the Haypp Group is present in seven countries where we serve more than 790 000 consumers.
Senior SEO Link Building Specialist
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