HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.

Haypp Group is one of the Nordics’ leading e-commerce groups with ten store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches as well as Swedish style snus online. With our headquarters located on Östgötagatan in Stockholm we are 180 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to healthier alternatives across all our markets globally.

THE ROLE

As a SEO Content Writer (and part of our customer acquisition team), you will be responsible for creating, editing, and optimizing content for our e-com sites in the English-speaking markets. In this role you will primarily focus on executing content briefs with precision and a touch of creativity while collaborating with our SEO and content team to align priorities and business needs.

The ideal candidate for this role possesses an understanding of SEO best practices for content optimization, demonstrates excellent writing abilities, is eager to work efficient with AI in the content creation process and has the capacity to efficiently handle multiple projects concurrently.

Inspiring healthier enjoyment has never been more important, and this is central to our work at Haypp Group. SEO and content are a vital part of our work at Haypp, especially as we operate in a regulated category. To help us excel in this mission, you will be working on helping us scale our content operations and helping us spread our mission further.

Main Responsibilities

• Execute on content briefs (written text & graphics) for your markets.

• Apply SEO best practices to optimize content for maximum visibility.

• Assess task priority, recognizing when to expedite content production with our AI tools versus when to invest additional time for refinement and added creative flair.

• Ensure content compliance with local legal requirements, including collaboration with the legal team for review.
• Add your own content ideas and suggestions that align with our SEO needs to our backlog.
• Project manage your assigned tasks, keeping records up to date and ensuring they smoothly flow through the process of ideation to completion.
• Publish content on our e-com sites across one or two platforms, adapting to distinct technical specifications for each.
• Demonstrate agility in working with sprints, maintaining project scope, and adapting to changing priorities.
• Create briefs for or utilizing existing templates for SEO optimized graphics for the content pieces
• Occasionally edit, review and publish content submitted by external teams such as CRM or PR, keeping SEO best practices and needs in mind.

WHAT WE WANT FROM YOU

• Native English speaker with excellent writing skills

• A bachelor’s degree, or equivalent experience, in marketing, communications, or a related field

• 4+ years of experience with content production

• A good understanding of SEO best practices

• Proficiency with design tools (such as Adobe Suite and/or Canva)

• Experience working with CMS systems (such as Magento)

• Strong organizational and project management skills, with an agile mindset that allows for flexibility and adaptive work methods.

• Ability to work autonomously and effectively manage tasks, while also being a collaborative team player when necessary.

• Cultural understanding and market knowledge US and/or UK markets.

It is also a bonus if you have

• Experience working with SEO tools for analyzing content performance or performing keyword research. (Google Analytics, Search Console, Ahrefs, or similar)

• Experience working in e-commerce

• Fluency in one of our other market languages (Swedish, Norwegian or German)

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, No Douchebags and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan

• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year

• Lots of social happenings

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application! Apply with your CV, a cover letter, through Linkedin or in any other way you feel represents you in the clearest possible way. All ways of connecting work for us!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Viktoria Sobolewski at viktoria.sobolewski@hayppgroup.com. We look forward to hearing from you!