HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1.1 billion smokers in the world and around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives, and inspire people to choose smoke-free enjoyment. How? By offering better nicotine alternatives online.

Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands across seven markets, serving more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com and Nicokick.com we sell nicotine pouches, Swedish-style snus and other smoke-free products online.

With our headquarters on Östgötagatan in Stockholm, we are around 300 colleagues, mainly based in Sweden but working across markets globally. We are an innovative and fast-moving company on an exciting expansion journey, helping more and more smokers switch to smoke-free alternatives.

THE ROLE

We’re looking for a Search Intelligence & Analytics Specialist to join our Central SEO team and build the foundation for how we work with SEO data across all markets.

In this role, you will own our search intelligence capability end to end -from concept and development to rollout and adoption. Guided by our global SEO strategy and local market needs, you will design an optimal setup that enables deep insights across market and category trends, as well as the daily performance signals required for SEO optimization. You will be responsible for establishing a robust and reliable data foundation, scalable reporting, and proactive insights that empower teams to make faster, better-informed decisions. This is a hands-on role where you will work closely with data, building dashboards, automations, and analyses that transform complex datasets into clear, actionable insights

You will collaborate closely with local markets and with data, product, and paid media teams, aligning stakeholders and managing dependencies to move initiatives forward and ensure successful adoption across the organization. You will be part of the global SEO Center of Excellence, working alongside a small, experienced, and highly collaborative team. We foster open dialogue, shared ownership, and a supportive team culture. The role is cross‑functional by nature, with fast‑moving projects and evolving priorities that bring variety and energy to everyday work.

In this role, you will:

• Own and evolve our global SEO measurement framework, including KPIs and reporting standards
• Build and maintain scalable dashboards (e.g. Looker Studio, vibe-coding in Claude or other suitable tools) that enable self-serve insights
• Develop and automate data pipelines across GSC, GA4, BigQuery and SEO tools
• Proactively analyze performance, identifying trends, risks, and opportunities and translating them into clear recommendations
• Set up monitoring and alerting to detect anomalies and critical changes early
• Support stakeholders with ad-hoc analyses, from business question to insight and action
• Drive adoption of tools and ways of working, ensuring data is understood and used consistently across markets

WHAT WE ARE LOOKING FOR

• Strong experience in SEO analytics, including Google Search Console and GA4
• Solid SQL skills and experience working with BigQuery or similar data warehouses
• Hands-on experience building dashboards and scalable reporting solutions
• Ability to turn data into actionable insights and recommendations
• Experience working with multiple data sources and ensuring data quality
• Comfortable communicating insights to both technical and non-technical stakeholders

YOU WILL PROBABLY THRIVE HERE IF YOU

• Enjoy combining hands-on data work with strategic thinking
• Take ownership and drive initiatives from idea to implementation
• Build scalable solutions that reduce manual work
• Are structured and pragmatic, focusing on impact and iteration
• Communicate clearly and turn complex data into actionable insights
• Thrive in a collaborative, fast-moving environment

WHAT WE OFFER

We are a value-driven company with our values We Team Up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile at the heart of everything we do.

At Haypp Group you can always expect supportive colleagues who want to achieve things together and a culture where everyone’s voice matters. We encourage ideas from all parts of the organization and are not afraid to try new things. At the same time, we celebrate achievements and recognize the hard work that goes into reaching them.

Because our people are our most important differentiator, we offer generous benefits including:

• Competitive occupational pension
• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year
• Regular social activities and team events

SEND US YOUR APPLICATION TODAY

If this sounds like a place where you would want to contribute and grow, we would love to hear from you. Haypp Group is committed to equality and diversity and welcomes applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, or marital status.