HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.

Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.

THE ROLE

Take ownership of Haypp Intelligence, our internal analytics function, and turn data into strategic impact. In this role, you’ll bridge data and business strategy, delivering decision-quality insights that accelerate growth and deepen consumer understanding.

You’ll lead a team of two senior analysts, driving the analytics agenda across the company. Your work will shape KPI governance, enable self-service, and steer strategic projects that influence everything from marketing effectiveness to pricing strategies. This is a key role where your contribution will strengthen Haypp’s data-driven decision-making and help shape how analytics supports growth.

Key Responsibilities:

• Own the Analytics Ready Data (ARD) layer and collaborate with the Data Platform team to define and operationalize key business metrics.
• Lead the creation and adoption of a self-service analytics ecosystem (BI tools, documentation, training).
• Develop and maintain KPI governance at all levels of the company (Company, Department, Team).
• Partner with leadership (Marketing, Finance, Commercial, Product, Operations) to identify and execute strategic analytics projects (e.g., growth diagnostics, churn drivers, pricing elasticity).
• Manage and mentor the Intelligence team, to start with two senior data analysts.
• Establish a data-driven culture and lead a virtual team of cross-functional data analysts across the company through Analytics Forum.
• Oversee integration of consumer surveys, experimental data, and market insights with transactions data/analytics.

WHAT WE WANT FROM YOU

• Excellent stakeholder management and communication with execs and team leads.
• Experience designing semantic/business logic layers and metric stores.
• Analytical strategy thinking: LTV models, cohort analysis, retention, funnel analytics.
• Leadership in KPI definition, OKRs, and performance measurement.
• Good command of SQL, dbt, and modern data stack (Redshift/Snowflake, Qlik/Power BI/ Looker).
• Ideally 6–10 years of experience, with at least 3 in a leadership or cross-functional analytics role.

Bonus Skills That Make You Stand Out:

• Interest/experience in AI and its use within Analytics.
• Experience driving self-service analytics and data-driven mindset across a company.
• Experience with survey analytics and integrating quantitative + qualitative data.

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan
• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year
• Lots of social happenings

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at lea.sjosten@hayppgroup.com. We look forward to hearing from you!