HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.

Haypp Group is one of the Nordics’ leading e-commerce groups with ten store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 250 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to healthier alternatives across all our markets globally.

 THE ROLE

We’re hiring an E-commerce Product Manager to lead our Engage & Explore team — the cross-functional squad responsible for everything from the moment a customer lands on our site to the moment they hit “Add to Cart.” This includes the start page, search,  category listing, product page, navigation, and all content and functionality that supports product discovery, comparison, and decision-making.

You’ll have a clear mandate to define the strategy and own the roadmap for this critical part of the e-commerce journey. Your team includes product specialists, a tech focused product owner, developers, UX designers, and a senior web analyst and you’ll be the go-to contact for stakeholders across marketing, SEO, design, category teams, and leadership.

This is a role for someone who can balance strategy and execution, challenge assumptions, lead UX/UI direction, and build for scale, all while keeping a laser focus on what moves the needle for customers and the business.

RESPONSIBILITIES

• Define and own the strategy and roadmap for the full pre-checkout buying experience, with autonomy to prioritize what matters most.
• Lead the UX/UI direction of our sites in close partnership with dedicated UX designers, leveraging our state-of-the-art design system to deliver a premium, consistent experience.
• Act as the main point of contact for internal stakeholders, aligning cross-functional needs into a focused and data-driven product vision.
• Set and track your team’s core KPIs - such as conversion, engagement, and content performance and continuously act on them.
• Drive a healthy mix of new development, UX improvements, and technical debt reduction, making smart tradeoffs based on long-term value.
• Build solutions that are scalable across all our sites, brands, and markets, ensuring both flexibility and performance.
• Champion the voice of the customer and the experience of the end user in every decision.
• Leverage data to understand user behavior, identify friction, and validate impact.
• Bring a strong e-commerce perspective to the table and challenge ideas to raise the bar for both product and business outcomes.

WHAT WE WANT FROM YOU

• 5–8+ years experience in e-commerce, as an Online Manager, Digital Experience Lead, Product Manager, or similar.
• Proven ability to define and drive a product strategy and roadmap, with measurable business results.
• Experience leading cross-functional product teams, ideally including designers, analysts, and developers.
• Strong grasp of UX/UI best practices, with experience working with a design system and design process.
• Skilled at weighing technical debt vs. new development, and driving decisions that support long-term scalability.
• Familiarity with technical ecosystems (e.g., APIs, CMS, page speed) and how they affect customer experience.
• Excellent stakeholder communication, with the ability to challenge ideas, aligning, and influencing across departments.
• Experience building for multi-market ecommerce, with sensitivity to localization, compliance, and market nuances.
• A data-driven mindset, with the ability to analyze product performance and act on insights.

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion & Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan
• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year
• Lots of social happenings

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application! Apply with your CV, a cover letter, through Linkedin or in any other way you feel represents you in the clearest possible way. All ways of connecting work for us!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Max Moen at max.moen@hayppgroup.com. We look forward to hearing from you!