HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.

Haypp Group is one of the Nordics’ leading e-commerce groups with ten store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 250 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to healthier alternatives across all our markets globally.

THE ROLE

As our Senior Content Manager with focus on consumer behaviour, you will play a critical role in shaping and executing our content strategy within scientific communications. As a part of the Content Team, you will be reporting directly to the Head of Content within the External Affairs department. You will collaborate closely with external stakeholders and internal departments to align our content activities with the overall strategy for our various sites and markets. Content is a vital part of our work at Haypp Group, especially as we operate in a regulated market. Your primary responsibilities will be:

• Analyse business needs, initiate research and survey projects and studies and communicate these in a creative way
• Creating written, visual and video content and hands-on working with our teams within Content, Scientific Affairs, Insights, PR, SEO and CRM based on relevant markets
• Collaborate with country and businesses unit managers when required and identify market priorities based on business needs
• Enhancing our various brands visibility by producing articles and opinion pieces based on topical issues, ensuring they align with our strategic goals and brand messaging
• Be the central coordinator for reports regarding our research data, metrics and scientific affairs
• Be responsible for content on a new brand web page and boosting an existing YouTube channel.
• Be responsible for maintaining relationships with external researchers and scientists
• Initiate new projects with external stakeholders
• Monitoring all our markets regarding consumer behaviour and trends, including Nordics, DACH, UK and US
• Maintaining relationships with external stakeholders in harm reduction

You will be part of the External Affairs team, working in a fast-paced environment where efficiency and adaptability are key to success. You need to be creative and possess a genuine interest in leveraging new technologies, including AI tools, to streamline the Content Team processes, increase our impact and enhance the quality of our output, as well as a genuine interest in societal topics and making positive change in the world.

The demand for healthier alternatives to traditional smoking has never been higher. To make Haypp Group excel, you’ll collaborate closely with all other functions within the External Affairs department, the Acquisition and Insights departments and other key stakeholders across the organisation. As we continue to scale, this role offers significant growth potential, both personally and professionally.

If you are passionate about content creation and science and are looking for a challenging role in an international context, this is the position for you!

WHAT WE WANT FROM YOU

For the role of Senior Content Manager with focus on consumer behaviour, we are looking for an ambitious person who is passionate about content production, harm reduction and scientific communications. You should have a background in communication, science, politics, healthcare, e-commerce, the nicotine industry or other regulated industries. We expect you to have a comprehensive understanding of science and brand building as well as the general political landscape, the ability to think strategically and that you have worked with SEO and AI.

To succeed in this role, we believe that you possess the following qualifications:

• A bachelor’s degree or similar experience in Communications / Science / Social Science / Law / Economics or a related field.
• Interest in social issues
• Minimum of 5 years of relevant experience in content, science, consumer impact, brand building, public relations, e-commerce or regulated industries
• Advanced analytical skills to interpret data as well as research material and political decisions
• Solid project management skills, with the ability to efficiently handle multiple projects concurrently and meet tight deadlines.
• Excellent writing abilities, advanced content production skills and solid understanding of SEO principles and the use of AI for content creation
• Ability to be creative and align with changing priorities, strategic goals and business needs that may vary between markets
• Fluent in English

Bonus qualifications:

• Native in English and/or German
• Cultural understanding and market knowledge for US, UK and/or DACH markets
• Proficiency in additional languages.
• Understanding of PR principles, techniques and tools

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, No Douchebags and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan

• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year

• Lots of social happenings

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application! Apply with your CV, a cover letter, through Linkedin or in any other way you feel represents you in the clearest possible way. All ways of connecting work for us!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Viktoria Sobolewski at viktoria.sobolewski@hayppgroup.com. We look forward to hearing from you!